{"id":1880,"date":"2022-08-19T09:31:04","date_gmt":"2022-08-19T07:31:04","guid":{"rendered":"http:\/\/sftp-tink.com\/at\/2022\/08\/19\/die-zukunft-von-smart-home\/"},"modified":"2024-02-18T10:30:25","modified_gmt":"2024-02-18T09:30:25","slug":"die-zukunft-von-smart-home","status":"publish","type":"post","link":"https:\/\/www.tink.at\/blog\/die-zukunft-von-smart-home\/","title":{"rendered":"Die Zukunft von Smart Home"},"content":{"rendered":"<p><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_5  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_5\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.vc_column_text > .td-element-style{\r\n\t\t\t\t\tz-index: -1;\r\n\t\t\t\t}\n<\/style><div class=\"td-fix-index\"><h2><b>Ein Blick auf die Smart-Home-Kunden von heute.<\/b><\/h2>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_6  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_6\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Heutzutage sind nahezu 11 Millionen (27%) der Haushalte in Deutschland bereits mit mindestens einem Smart-Home-Produkt ausgestattet. Das sind dreimal mehr als im Jahr 2016. Die Branche setzte bereits 2021 \u00fcber 5,5 Milliarden Euro um.\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_7  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_7\" ><div class=\"td-fix-index\"><p><i><span style=\"font-weight: 400\">\u201eAls wir tink 2016 gegr\u00fcndet haben, war Smart Home ein absoluter Nischen-Markt f\u00fcr Technik Fans. Sechs Jahre sp\u00e4ter liegt die Quote der Early Adopter unter den Kunden bei nur noch knapp 50%. Damit geht die These auf, die zur Geburtsstunde von tink aufgestellt wurde: Smart Home erobert den Massenmarkt!&#8220;, <\/span><\/i><span style=\"font-weight: 400\">konstatiert Marius Lissautzki, CEO &amp; Co-Founder von tink.\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_8  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_8\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Anl\u00e4sslich dieser Entwicklung lohnt sich ein Blick\u00a0 auf den Smart-Home-Kunden von heute. Gemeinsam mit der Strategieberatung Oliver Wyman hat tink daher eine repr\u00e4sentative Marktstudie durchgef\u00fchrt und folgende Fragen beantwortet: Wer kauft die smarten Produkte f\u00fcr die eigenen vier W\u00e4nde und warum?<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_9\" class=\"tdc-row\"><div class=\"vc_row tdi_10  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_10,\r\n                .tdi_10 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_10,\r\n\t\t\t\t.tdi_10 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_10 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_10:before,\r\n\t\t\t\t.tdi_10:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_12  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_12{\r\n                    vertical-align: baseline;\r\n                }.tdi_12 > .wpb_wrapper,\r\n\t\t\t\t.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_13  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_13\" ><div class=\"td-fix-index\"><h2><b>M\u00e4nner kaufen Smart Home f\u00fcr ihre Familie<\/b><\/h2>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_14  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_14\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Eine gro\u00dfe Mehrheit der befragten Smart-Home-K\u00e4ufer bei tink sind m\u00e4nnlich. Genutzt werden intelligente L\u00f6sungen, wie Lichtsteuerung, Entertainment und Sicherheitssysteme, jedoch gr\u00f6\u00dftenteils von allen Personen im Haushalt.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_15  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_15\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Zudem hat mehr als die H\u00e4lfte der Kunden Kinder, die somit schon fr\u00fch die Smart-Home-Welt kennenlernen. Auch deshalb ist es essentiell, die Bed\u00fcrfnisse der Kunden nach Altersklassen zu verstehen. So zeigt sich beispielsweise, dass j\u00fcngere Kunden eine einfache Bedienung ihrer Ger\u00e4te, sowie deren gesamthafte Steuerung besonders relevant finden.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_16\" class=\"tdc-row\"><div class=\"vc_row tdi_17  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_17,\r\n                .tdi_17 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_17,\r\n\t\t\t\t.tdi_17 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_17 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_17:before,\r\n\t\t\t\t.tdi_17:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_19  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_19{\r\n                    vertical-align: baseline;\r\n                }.tdi_19 > .wpb_wrapper,\r\n\t\t\t\t.tdi_19 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_19 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_19 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_19 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_20  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_20\" ><div class=\"td-fix-index\"><h2><b>Smart Home als Upgrade f\u00fcr das Haus und Eigenheim<\/b><\/h2>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_21  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_21\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Die Studie zeigt, dass \u00fcber 60% der tink Kunden im Einfamilienhaus leben. Ebenso viele sind Eigenheimbesitzer (Haus oder Wohnung) und leben auf &gt;100 m2 Wohnfl\u00e4che. Je st\u00e4rker die emotionale Bindung an die eigenen vier W\u00e4nde, desto eher upgraden Kunden ihr Zuhause mit Smart-Home-L\u00f6sungen.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_22  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_22\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Dar\u00fcber hinaus zeigt sich, dass Kunden, welche auf mehr Raum zuhause sind, die lebenserleichternde Wirkung vom Smart Home in Form von \u201eFernbedienung\u201c oder \u201eSprachsteuerung\u201c erkannt haben und vermehrt sch\u00e4tzen. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_23\" class=\"tdc-row\"><div class=\"vc_row tdi_24  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_24,\r\n                .tdi_24 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_24,\r\n\t\t\t\t.tdi_24 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_24 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_24:before,\r\n\t\t\t\t.tdi_24:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_26  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_26{\r\n                    vertical-align: baseline;\r\n                }.tdi_26 > .wpb_wrapper,\r\n\t\t\t\t.tdi_26 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_26 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_26 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_26 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_27  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_27\" ><div class=\"td-fix-index\"><h2><b>Smart-Home-L\u00f6sungen sparen bis zu 20% Energiekosten!<\/b><\/h2>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_28  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_28\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Wie eingangs bereits erw\u00e4hnt, ist der Markt f\u00fcr Smart-Home-Produkte in Deutschland zwischen 2017 und 2021 von knapp 2,4 Milliarden Euro auf \u00fcber 5,5 Milliarden Euro gewachsen. Das entspricht einem durchschnittlichen j\u00e4hrlichen Plus von \u00fcber 22%. Dennoch haben erst elf Prozent der deutschen Haushalte smarte Haustechnik zum intelligenten Umgang mit Energie im Einsatz.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_29  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_29\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Die Studie zeigt, dass dies vor allem daran liegt, dass Konsumenten noch nicht ausreichend \u00fcber das Energieeinsparpotenzial von smarten Produkten informiert sind. So geben nur \u2153 der befragten Kunden \u201cvernetzte Heizungssteuerung\u201d als f\u00fcr sie relevante Produktkategorie an.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_30  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_30\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Dabei werden Einsparungen von bis zu 20% m\u00f6glich, insbesondere durch die Nutzung von smarten Thermostaten. Smarte Thermostate lassen sich in nahezu jeder Wohnung und jedem Haus ganz einfach nachr\u00fcsten. Durch intelligente Messungen und Routinen heizen sie nur dann, wenn es wirklich sinnvoll ist. Beispielsweise wird die Heizung heruntergefahren, sobald die Fenster ge\u00f6ffnet sind oder niemand daheim ist. So wird der Verbrauch reduziert, ohne auf die warmen vier W\u00e4nde im Winter zu verzichten.\u00a0<\/span><\/p>\n<\/div><\/div>[vc_video link=&#8220;https:\/\/player.vimeo.com\/video\/742575345?h=2fae618da2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&#8243;]<\/div><\/div><\/div><\/div><div id=\"tdi_31\" class=\"tdc-row\"><div class=\"vc_row tdi_32  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_32,\r\n                .tdi_32 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_32,\r\n\t\t\t\t.tdi_32 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_32 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_32:before,\r\n\t\t\t\t.tdi_32:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_34  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_34{\r\n                    vertical-align: baseline;\r\n                }.tdi_34 > .wpb_wrapper,\r\n\t\t\t\t.tdi_34 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_34 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_34 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_34 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_35  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_35\" ><div class=\"td-fix-index\"><h2><b>Kunden bauen sich ihr 360\u00b0 Smart-Home-\u00d6kosystem<\/b><\/h2>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_36  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_36\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Jeder zweite befragte Smart-Home-Kunde kauft 2022 mindestens zum zweiten Mal ein smartes Produkt. Bei tink sind es nahezu 95%. Die meisten Kunden bei tink erleben mit dem ersten Kauf die Vorteile eines intelligenten Zuhauses. Durch anschlie\u00dfende Inspirationen bauen sich viele Kunden nach und nach ein smartes \u00d6kosystem auf. H\u00e4ufig geht die Reise von der smarten Gl\u00fchbirne (ca. 73% der tink Kunden), \u00fcber smartes Heizungssteuerung (ca. 55% der tink Kunden) bis hin zur vernetzten T\u00fcrsteuerung (ca. 31% der tink Kunden).<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_37  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_37\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Ein \u00e4hnliches Bild zeigt sich bei Deutschen, welche bisher nur an Smart-Home-Produkten interessiert sind, aber noch nicht gekauft haben. Als denkbare Einstiegsprodukte sto\u00dfen laut Studie vor allem Beleuchtungsl\u00f6sungen auf Interesse. So nennen 55% der potenziellen Kunden Lichtsteuerung und 45% eine vernetzte Heizungssteuerung als relevant f\u00fcr einen m\u00f6glichen Kauf.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_38  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_38\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Mit Abstand folgen Jalousiesteuerung (39%), \u00dcberwachungstechnik (38%) und vernetzte Steckdosen (33%). F\u00fcr tink ist es deshalb wichtig, die Kunden mittels einer individuellen Produktauswahl und Beratung dort abzuholen, wo sie sich in ihrer Smart-Home-Reise befinden.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_39  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_39\" ><div class=\"td-fix-index\"><p><i><span style=\"font-weight: 400\">\u201eWenn es gelingt, mit eher einfachen Einstiegsprodukten f\u00fcr ein positives Nutzererlebnis zu sorgen, w\u00e4chst das Interesse an komplexeren Themen\u201c<\/span><\/i><span style=\"font-weight: 400\">, ist Marius Lissautzki, Co-Founder und CEO der Smart-Home-Plattform tink, \u00fcberzeugt.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper td_block_single_image td_block_wrap\"><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_41\" class=\"tdc-row\"><div class=\"vc_row tdi_42  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_42,\r\n                .tdi_42 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_42,\r\n\t\t\t\t.tdi_42 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_42 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_42:before,\r\n\t\t\t\t.tdi_42:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_44  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_44{\r\n                    vertical-align: baseline;\r\n                }.tdi_44 > .wpb_wrapper,\r\n\t\t\t\t.tdi_44 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_44 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_44 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_44 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_45  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_45\" ><div class=\"td-fix-index\"><h2><b>Konnektivit\u00e4t und optimale Steuerung als wichtigste Kaufkriterien<\/b><\/h2>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_46  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_46\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Laut Studienergebnissen ist die Konnektivit\u00e4t aller Ger\u00e4te im Haushalt das wichtigste Kaufkriterium f\u00fcr Kunden. \u00c4hnliche Bedeutungen haben die gesamthafte Steuerung aller Ger\u00e4te und deren Bedienung. Die Sto\u00dfrichtung f\u00fcr Hersteller ist daher klar: Die Herzen der Kunden werden mit marken\u00fcbergreifender Konnektivit\u00e4t und einfacher Bedienung erobert.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_47  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_47\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Entsprechend wichtig ist die Entwicklung von einheitlichen Standards wie \u201eMatter\u201c. Neben Amazon, Apple, Comcast, Google und Smart Things (Samsung) \u00f6ffnen sich \u00fcber 200 weitere Marken f\u00fcr die \u00fcbergreifende Verbindung von Smart-Home-Produkten.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_48  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_48\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Auch tink stellt die Steuerung von Produkten und das Zusammenspiel im \u00fcbergreifenden \u00d6kosystem in den Vordergrund der Beratung. Sinnvolle Produkt Bundles sind den Kunden beispielsweise deutlich wichtiger als das Design oder der Preis von Smart-Home-Ger\u00e4ten (keine kaufentscheidenden Argumente f\u00fcr bis zu einem Drittel der tink Kunden). <\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper td_block_single_image td_block_wrap\"><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_50\" class=\"tdc-row\"><div class=\"vc_row tdi_51  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_51,\r\n                .tdi_51 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_51,\r\n\t\t\t\t.tdi_51 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_51 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_51:before,\r\n\t\t\t\t.tdi_51:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_53  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_53{\r\n                    vertical-align: baseline;\r\n                }.tdi_53 > .wpb_wrapper,\r\n\t\t\t\t.tdi_53 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_53 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_53 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_53 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_54  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_54\" ><div class=\"td-fix-index\"><h2><b>Fast jeder Kunde kauft Smart Home online<\/b><\/h2>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_55  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_55\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Nur 22% aller Deutschen kaufen ihre Smart-Home-Produkte noch im station\u00e4ren Handel. Der Direktvertrieb der Hersteller macht nur sechs Prozent aus. Das zeigt, dass Komfort genauso wie bei Smart-Home-Ger\u00e4ten auch im Kaufverhalten der Kunden eine gro\u00dfe Rolle spielt. Auch zeigte sich, dass junge Kunden und Interessenten f\u00fcr Smart-Home-Gesamtl\u00f6sungen vermehrt bei Online-Fachh\u00e4ndlern kaufen. Sie sch\u00e4tzen besonders die umfangreiche Beratung, die Use-Case-orientierten Produkt-Bundles und zus\u00e4tzliche Services wie die Installation der Hardware.\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_56  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_56\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">Wenn Du gerne die vollst\u00e4ndige Studie herunterladen m\u00f6chtest, kannst Du das unter folgendem Link tun.\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_57  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_57\" ><div class=\"td-fix-index\"><p><span style=\"font-weight: 400\">F\u00fcr Presseanfragen wende Dich bitte an <a href=\"mailto:presse@tink.io\">presse@tink.io<\/a><\/span><\/p>\n<\/div><\/div>[vc_cta h2=&#8220;Smart Home Studie 2022 herunterladen!&#8220; add_button=&#8220;bottom&#8220; btn_title=&#8220;Smart Home Studie herunterladen&#8220; btn_color=&#8220;black&#8220; btn_align=&#8220;center&#8220; btn_link=&#8220;url:https%3A%2F%2Fwww.tink.de%2Fmedia%2Fpdf%2F20220823-Smart-Home-Studie-Publikation.pdf&#8220;]Wenn du dir die gesamte Studie im Detail anschauen willst kannst Du sie dir direkt hier herunterladen.[\/vc_cta]<\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"iawp_total_views":1,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[1321,260,1154],"brand":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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